OOH marketing by using bus shelters targets a large pool of audience by providing high visibility to different places. This marketing strategy includes different mediums, like billboards, signs, street furniture, i.e., benches or bus shelters, transit places like bus, train, airport, places like stadiums or shopping complex, or cinema, etc. OOH traditional marketing approach focuses more on visual impacts, i.e., images than words as a method to convey the message to the audience. This is in the form of visual advertising media and can be seen outside our home. OOH marketing or out-of-home marketing also refers to outdoor media is a marketing and advertising tool to reach customers or audience outside their houses. OOH Marketing – Public Transits like Buses and Trains, Billboards, Street Furniture, and Cabs Thus, television is the right tool for the authenticity of a product as the audience can see the actual features of products. Similarly, radio marketing is related to advertising products or services through different radio channels. Through television, different marketers or advertisers can make much better and impactful commercials as televisions facilitate the visual showcase of products and demonstrations on the functioning of products. By using such broadcast marketing mediums, businesses can reach a large number of audiences in a short span of time, and it also enhances brand awareness. Broadcast Marketing -Television & Radio Channelsĭifferent broadcast marketing mediums like Radio and Television are still in great demand in traditional marketing. On the other hand, it is also viewed as a niche-marketing strategy where the specific category of customers can be reached or targeted like magazines related to fashion or women category, magazines about luxury cars, etc., or newspaper advertisement for job requirements in colleges. On the one hand, it’s considered a mass-marketing strategy because through printed advertisements, businesses can reach lots of different people irrespective of their interest in the product or service. Marketing through print media includes advertising products and services using newspapers, magazines, media publications. Print Media Marketing – Newspapers & Magazines Material printing and mailing it further to customers or audienceĢ.Designing graphics as per mail specifications.The process of direct mail marketing includes the following activities: Direct-mail marketing is very useful in generating new leads and boost sales. Besides these, there are few more marketing strategies, i.e., coupons, free of cost newspapers, free CDs for trial, etc. This type of marketing is also known as a targeted marketing strategy as the information is being pass-on to a specific target audience or market. The awareness of different products is created using different direct-mail marketing sources like brochures, letters, postcards, catalogs, flyers and other printed material delivered directly to customers through the mail. Businesses are using this traditional marketing strategy for so many years for creating brand awareness and loyal customers for their products and services. Marketing through direct mailing is a process to create and send the advertising campaigns to stakeholders or audiences using the mail system as a delivery-mode. There are mainly five categories of traditional marketing: 1. Harley Davidson Event Marketing Campaigns “Pakka Indian” Marketing Campaign by McDonald’s Branded Magazines like “HOG” Magazine of Harley-Davidson Marketing through sales staff through face to face meetings, phone calls, events, direct selling Broadcast Marketing -Television & Radio Channels
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